Eye Wish Cases and Whipes

With the launch of the new glasses cases and whipes from Eye Wish there was a push on social advertising to bring these new products to the awareness of consumers. The assignment was to photograph the new products for use in social media.

We created the idea of the open case with a whipe hanging out of it. There were several ways to creating such an image. I’m a firm believer to use as little fix-it-in-post as possible. So I used transparant nylon wires and tape to keep the product in the air, and then photographed them. The only post production that I had to do is to remove the nylon and tape, plus some additional color correction and contrast fixes. Here are a few examples of the results.