Rietveld Licht en Wonen wanted to promote their webstore products via social media. Our idea was simple: since a webstore also functions as an inspiration platform, we thought of making scrapbook style animations of the products they sell. This way we could visualize not only the products, but also styles that fit together.
A colleague fetched product images from the webstore for me to use in design and animation. My task was to make the product images feel more like a scrapbook, making the 2D and 3D concepts, design, and animations for switching styles in a theme. Everything was done in Photoshop and After Effects. I paid special attention to the lighting of the scene, so that the lighting products would light other products in the scene via realistic IES-profiles. Here are a few themes I made.
