Eye Wish, a Dutch optician, introduced new spectacle cases. Product photography was needed to promote these new products. The idea was to photograph the spectacle cases and matching spectacle cloths in a floating manner. In order to spend as little time as possible in post-production, it was decided to photograph the products with nylon thread. This way, there was still a lot of control over product placement during the shoot and it resulted in as little post-processing as possible.