Ah yes, Easter. The perfect time for talking Easter eggs. Wait, what?
Jumbo asked for a social strategy in which users submit their favorite flavors, which then had a chance to actually become a flavor in chocolate Easter eggs. The concept was to see talking chocolate Easter eggs talking to each other about what flavor they would get. We came up with the idea of making a reverse stop-motion, as it is very difficult to maintain visual consistency in stop motion with chocolate. The reverse stop-motion approach would mean that every possible shot could be created. This would create a lot of flexibility in post-production, since it could be scripted at any time.
This approach is quite uncommon, since it has a few caveats. That is why I added a bit of process with this portfolio case, to give a bit of insight in the process of making a reverse stop-motion.