KITKAT gave away wild prizes with its Travelbreak campaign. The prices were arranged holidays to tropical regions around the world. The KITKAT packaging was therefore already designed tropically, specifically for this campaign. They wanted to further expand the campaign with digital out of home. Sets of three billboards were bought side by side, on which the customer wanted to show the same message per billboard. The advice and concept was different: let’s design a panorama in which the promotion is announced, showing the entire tropical landscape to give the sense of vacation-feeling, next to brand awareness.