L’Atelier, a premium chocolate brand from Nestlé, worked together with Hallmark to design stylish sleeves for special moments. “Get well soon”, “Congratulations” and “Just like that” were some of the themes for which the sleeve had to be designed.
It needed a unified style so that they can always translate the same designs into a new theme. That’s how the idea of golden handwritten lettering with a watercolor background came to life. The generic style exudes luxury and comfort and can be used for any future theme.
Several 3D renders were made to sell the product design to the client.