Nespresso sells many different accessories on its webshop. In order to bring this collection to the attention of consumers, they asked to make promotional content via Instagram Stories. Since Nespresso has quite a few different products, a template was designed. Every designer can easily promote a new product via a simple 6″ stories template, but is challenged to be creative with the in/out animation via motion graphics. The template forms a playing ground for every designer to experiment. Dozens of stories have now been made with this method. Here is a selection of stories I made based on my template method.